Bumble Bee Tuna

PACKAGING
FALL 2018


As millennials are becoming more health conscious and looking for fresh foods, views on canned foods are getting worse. How can Bumble Bee improve their label design to entice the younger generation and stand out next to their competitors on the shelves?

 Advised by Aki Nurosi for RISD Package Graphics

ABOVE—Concept board, research, and original Bumble Bee can

The current Bumble Bee packaging is overcluttered. How can it be cleaned up while making it still recognizable and not changing the amount of material used on the packaging?