Elf on the Shelf Repackaging

Fall 2018
A project on improving and repackaging Elf on the Shelf.

Elf on the Shelf is a Christmas picture book that explains how Santa has elves to help him know if children have been naughty or nice. The elves visit children’s homes from Thanksgiving to Christmas Eve and return to the North Pole until the next holiday season. Each Elf on the Shelf box comes with the book and an elf doll.

I redesigned the packaging to look like a package from the North Pole. This special delivery engages with kids and starts the holiday spirit. The box can also be used by parents to store the elf and picture book when the holidays are over.

Advised by Aki Nurosi for RISD Package Graphics

ABOVE—A letter from the authors of The Elf on the Shelf to the adults

BELOW—A safe compartment for the elf doll and a letter from Santa
(Children can recieve new letters from Santa each year ☻)