
Greasy Spoon
Personal Project
Category: Brand Identity, Illustration, Print, Experience
Category: Brand Identity, Illustration, Print, Experience
The first form of the American diner emerged in 1872 in Providence, Rhode Island. Since then, it has evolved, been romanticized, and become a symbol of America. The Greasy Spoon celebrates the American diner and looks at how it has influenced American culture, individuals, the food scene, and the movie industry. The diner was expressed through essential touchpoints of the diner experience such as diner menus, newspapers, receipts, and booth settings.










