
Little Puffy
Category: Brand Identity, Illustration, Art Direction
Graphic Design: Ashley Min
Apparel Design: Charlotte Yi
Illustration: Ashley Min
Photography: James T Bee
Graphic Design: Ashley Min
Apparel Design: Charlotte Yi
Illustration: Ashley Min
Photography: James T Bee
Rebranding Little Puffy, created by YouTuber, Michelle Choi.
Little Puffy was rebranded to reflect Michelle’s current style while still paying tribute to the original elements of the brand. A new logo and smiley face were created along with illustrations of plants and furniture to reflect key elements from her “Living Alone Diaries” series.
Little Puffy was rebranded to reflect Michelle’s current style while still paying tribute to the original elements of the brand. A new logo and smiley face were created along with illustrations of plants and furniture to reflect key elements from her “Living Alone Diaries” series.






