Love Your Fuzz
BRAND IDENTITY
SPRING 2018
A campaign to educate and start a conversation about female pubic hair treatment in an unbiased way. Using playful imagery, Love Your Fuzz is meant to be informative and allow women to make the best decision for themselves.
In collaboration with Candy Wang and Zoe Schneider
Advised by James Goggin for RISD Design Studio
In collaboration with Candy Wang and Zoe Schneider
Advised by James Goggin for RISD Design Studio
A Few Ways to Love Your Fuzz
Art Direction: CollaborativeVideo Editing: Ashley Min
Music: DJ Soulscape - The Girl from U.N.C.L.E
Posters
Art Direction: CollaborativeDesign: Zoe Schneider
Typeface: Noe Display
We wanted the voice of our project to be gentle and informative. Our project was focused on creating a comfortable environment without inserting our own opinions. Each poster features different blurbs of text according to the imagery.
