Love Your Fuzz

BRAND IDENTITY
SPRING 2018


A campaign to educate and start a conversation about female pubic hair treatment in an unbiased way. Using playful imagery, Love Your Fuzz is meant to be informative and allow women to make the best decision for themselves.

In collaboration with Candy Wang and Zoe Schneider

Advised by James Goggin for RISD Design Studio


A Few Ways to Love Your Fuzz

Art Direction: Collaborative
Video Editing: Ashley Min
Music: DJ Soulscape - The Girl from U.N.C.L.E


Posters

Art Direction: Collaborative
Design: Zoe Schneider
Typeface: Noe Display

We wanted the voice of our project to be gentle and informative. Our project was focused on creating a comfortable environment without inserting our own opinions. Each poster features different blurbs of text according to the imagery.



Instagram


Check out our Instagram to see more photos and behind the scenes!








Mark