ASHLEY MIN


Ashley Min is a graphic designer based in New York. She is currently a designer at Rippling’s in-house Brand Studio team.

EXPERIENCE
Previously she has worked at agencies and in-house companies like Ogilvy, Huge, Interbrand, Lippincott, HSAD, and Birchbox.

EDUCATION
She received her BFA in Graphic Design from Rhode Island School of Design in 2019.

ELSEWHERE

She is also a co-founder of a coffee roasting business, a hoarder on are.na, and always has a sketchbook and film camera with her. You can take a quick peek here 🖼

CONTACT
Email →
LinkedIn →
Are.na →


GRID / LIST





Rippling Logoloop Mailer

Company: Rippling
Category: Creative Direction, Print Collateral, Web

Illustrations by Edward Tuckwell
Rippling Team: Cameron Vaile, Christina Mullen, Greer Chapman, Dan Schwer, Lee Alpert, Davidson Chung, Christopher Tse, Amanda Buzard

OVERVIEW
A few times a year, Rippling mails a unique mailer to surprise customers and clients and bring brand awareness. This year, Rippling designed a fun endless folding card. The mailer guides the recipient through a story, one fold at a time (4 spreads in total). Our targetted audience were SMB and MM accounts looking for streamlined solutions to run their business.

PROBLEM
Working closely with the Marketing team, we gathered insights that there’s a special kind of chaos that comes with being an HR professional at a small business. There are company policies to define, payroll to manage, job offers to send, compliance requirements to meet, and so many hats to wear. With all these endless tasks, even the best HR professionals find themselves in a chaotic world of clutter.

SOLUTION
As an all-in-one solution for HR, IT, and Spend managment for companies of all sizes, Rippling can bring peace, structure, and organization to this world of clutter.

CREATIVE CONCEPT
An engaging abstract illustration approach that validates the emotions of the audience and provides a solution. Our narrative begins with a digital chaotic dystopian black hole that transforms into a peaceful digital landscape powered by Rippling.