Truist Wealth
Client: Truist
Agency: Interbrand
Services: Brand Identity, Brand Expression, Motion Design
Red Dot Awards 2021
Truist Wealth: The Art of Design, Illustrations
Agency: Interbrand
Services: Brand Identity, Brand Expression, Motion Design
Red Dot Awards 2021
Truist Wealth: The Art of Design, Illustrations
Truist Wealth is the wealth management business of Truist Financial, the organization created from the recent merger between BB&T and SunTrust. Interbrand New York drew inspiration from the luxury and fashion spaces, who use art to evoke an experience, by developing an identity centered on custom artwork that could resonate with clients across ages, life stages, and industries. The glass look evokes the idea of seeing clearly through the complex to give a feeling of what clients can expect from Truist Wealth.




















