Hanok x Jeong
Services: Brand Identity, Signage, Photography
Design: Ashley Min, Janis Ahn
Photography: Ashley Min
Services: Brand Identity, Illustration, Art Direction
Graphic Design: Ashley Min
Apparel Design: Charlotte Yi
Illustration: Ashley Min, Tania Tran
Photography: James T Bee
Rebranding Little Puffy, a family-run merchandise line, created by YouTuber, Michelle Choi.
Little Puffy was a small project started by Michelle to help support her parents. Over time, Michelle had a clearer vision for what she wanted Little Puffy to be. Little Puffy was rebranded to reflect Michelle’s current style while still paying tribute to the original elements of the brand. A new logo and smiley face were created along with illustrations of plants and furniture to reflect key elements in her “Living Alone Diaries” videos.
3D Art: Rik Oostenbroek
Services: Brand Identity,
Brand Expression, Motion Design
A new visual expression inspired by how luxury brands use art. Partnering with Rik Oostenbroek, a unique imagery was created for Truist Wealth. The organic and emotive art reflects the balance of touch, tech, and clarity of Truist.
Services: Logo, Signage
Creating a new brand identity for the home of Major League Baseball team, Atlanta Braves, previously SunTrust Park.
Services: Brand Identity
Jeong is a creative coffee brand inspired by the communal and heartwarming experiences surrounding coffee. The namesake is derived from a unique and indefinable type of love in Korean culture.